Who we are
We provide expert guidance in strategy, finance, technology, and project management to help organizations solve challenges and improve performance.
Meet the Team
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Mark Sue
Chief Financial Officer
Mark has successfully helped companies with fundraising, finance, partnerships, and alliances, from early-stage startups to public market leaders. He has led fund raising activities to support business growth through multiple stages, ultimately to the public market and towards a broadening base of broad base of institutional investors.
Sathish Ganesan
Finance Controller
Sathish is a certified CMA and long standing financial controller, who has a strong track record of optimizing financial operations. Leading a large accounting team he ensures accurate financial reporting, GAAP compliance, and robust internal controls. His expertise in budgeting, forecasting, and variance analysis drives financial stability and growth.
Gman Arumugam
Senior Staff Accountant
Gman Arumugam, senior accountant, is a finance professional with a strong foundation in investment banking, accounting, and finance. With a specialty in accounting and finance, he excels at helping organizations to integrate technology solutions to streamline workflows. He is dedicated to enabling businesses to adapt and thrive in the ever-evolving financial landscape.
Ava Roberts
Digital Marketing Specialist
Ava Roberts brings a powerful combination of narrative-driven content strategy and cutting-edge marketing technology to Strativ. She transforms strategic business ideas into compelling, audience-centric stories that communicate value and foster strong engagement. With a sharp eye for what resonates, Ava helps brands shape their identity and build a genuine connection with their target market.
At the same time, Ava leverages the latest marketing technologies and analytics tools to ensure Strativ’s clients stay ahead of the curve. By blending creativity with data-driven insights, she delivers marketing campaigns that are not only memorable — but also optimized for measurable growth and long-term success.
Gowtham Krishna
Senior Staff Accountant
Gowtham specializes in managing the financial operations of SaaS, hardware, and technology startups. He handles accounts payable, receivable, and general ledger maintenance, ensuring accurate financial transactions and seamless month-end and year-end close processes. In addition, Gowtham is skilled in cash management, ensuring liquidity needs are met and working capital is effectively managed.
Dawn Um
Head of R&D and Tax Incentives
Dawn Um leads Strativ’s Tax Credits practice, serving as the critical link between innovation strategy and financial performance for high-growth companies. She specializes in identifying, quantifying, and optimizing tax credit opportunities, particularly in R&D, payroll, and state incentive programs using data-driven methodologies and advanced analytics tools.
Dawn’s unique expertise lies in translating complex tax regulations into clear, measurable financial outcomes for CFOs and finance leaders. She focuses on:
Financial Impact: Maximizing cash flow through federal and state tax credits while improving EBITDA and reducing effective tax rates.
Data Integrity: Building integrated systems that align financial, operational, and technical data to support accurate and defensible credit claims.
Strategic Metrics: Delivering board-ready insights, including credit-to-spend ratios, audit risk indicators, and long-term tax optimization strategies.
With a master’s degree from Cornell focused on organizational systems, Dawn brings a pragmatic, analytics-driven approach, treating tax credits as a strategic financial lever, not just a compliance exercise.
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